"Getting help with your 'superphone' could be trickier -- or at least different -- than what you're used to...
If it becomes a problem, Google may have to hire phone support, or figure something else out. Customer service is not cheap to provide, but Google has ambitious plans to disrupt carriers here, and those plans may have to include reinventing customer support.
People are going to have high expectations for Google's 'superphone' and should have high expectations for customer service. So if there are gaps in support, it could be a potential issue for Google's aspirations as a bigger player in the phone business."
