TAT and Red Bend partner to enable OTA embedded UI customization.

"Red Bend Software... and TAT (The Astonishing Tribe)... announced a joint marketing and technology partnership that will allow greater personalization of mobile handset user interfaces. Using Red Bend's Embedded Feature Delivery (EFD) technology, TAT customers will be able to dynamically modify deeply embedded UI elements within mobile handsets, allowing new graphical objects and components that define the complete phone experience to be provisioned directly to end users over-the-air."