Making sense of MDM.

"Nils Granath, Director of Product Management at Sicap, defines MDM and explains where its benefits lie... As part of a MDM strategy, the ideal POS solution should make it possible for the user to backup, restore and transfer all personal data from one mobile phone to another, regardless of the make or model. POS solutions operate via Bluetooth, Infrared or USB transfer and can only be enabled by mobile operators, meaning that consumers are unable to transfer content from their handset to that of a friend, preventing any digital rights infringements. As they can be located within an operator’s retail outlet, the consumer simply requests all content is transferred to the new model at the time of upgrading handsets. As mobile content can only be authorised for transfer to a new handset by the existing operator, customers have a compelling reason not to churn."