"Determined to utilize mobile applications to improve operational efficiency, food chain Au Bon Pain is taking the outsourcing route to save time and money in getting wireless tools into its employees' hands.
Faced with the prospect of managing the enterprise mobility equation on its own, from device acquisition to applications development, the company of more than 200 bakery and sandwich shops decided to hire an outsourcing specialist [Enterprise Mobile] to handle almost every aspect of its strategy...
At the core of the company's strategy is the development and distribution of a proprietary business management application delivered over Microsoft's Windows Mobile architecture."
