"Although mobile content is something consumers can buy and download from virtually anywhere, Chinese start-up Duo Guo is banking on a different approach by selling such content through specialized kiosks in brick-and-mortar retail stores...
Each Duo Guo kiosk is staffed by a salesperson, who can help consumers as they browse for content. Once customers make their selections and pay, the content gets beamed to their phone via Bluetooth... Wal-Mart, Best Buy and Tesco are among the stores that have signed up to host Duo Guo kiosks in China, while the company also operates its own standalone stores in subway stops and Shanghai’s busy Zhong Shan Park area...
While it may seem counter-intuitive that consumers would want to buy mobile content in a physical setting, many Chinese consumers are reportedly wary of buying online, fearing that they'll be overcharged or end up paying for the wrong thing. There's also apparently a fair bit of uncertainty as to which products will work on which phones... While its cost structure is higher than those of the online services, Duo Guo also enjoys new ways to generate revenue, such as by collecting fees from mobile application companies for introducing customers to their services, he added."
