Mobile device management and the user experience.
"Device management technologies enable service providers to anticipate, fix and actively prevent the device problems that impact usability and service usage. This includes enabling devices to adapt their functionality after they have shipped from the factory. Some key MDM technologies include configuration, FOTA, security, software management, diagnostics, backup and restore. They exist in order that users’ devices and services perform as expected, while minimising the need for manual intervention — surely the minimum we would expect of a good user experience. "