Start-Up May Aid Telecoms' Reach.

"As the telecom industry gears up to reach billions of potential mobile-phone users in developing countries, a Swedish-Indian start-up has developed an innovative piece of equipment: a build-it-yourself radio tower that consumes about as much energy as a light bulb...

VNL's base station will cost $3,500 and require 100 watts to run, about the same as a light bulb. By contrast, the GSM stations most widely used today can cost anywhere from $40,000 to $100,000. The most energy-efficient models require around 600 watts; others may need several thousand watts....

The tower is designed to make it easy for people with little professional training to install. The equipment comes with a pictorial instruction manual similar to those for Ikea's do-it-yourself furniture. It has just one button, used to turn it on. Once the pole is erected, the base station beeps intermittently until the radio antenna is rotated manually to face the direction of the mobile network. When the antenna is perfectly aligned, the sound steadies."