Smart Support for Smartphones.

David Ginsberg, vice president of marketing for InnoPath, writes: "At four times the lifetime costs of more basic featurephones, a single half-hour support call for broken email or browser settings can eliminate any profit they hoped to gain from the subscriber... MDM can save operators billions of dollars annually in reduced call expenses by shaving just a few minutes off off every call. They can immediately tell if a phone needs an update, pushing it out, and either addressing known issues or enabling the user to benefit from new applications. The positive impact on first-time problem resolution and customer satisfaction goes without saying."