With Latitude, Google Fires Another Shot at Mobile Operators.

Om Malik writes: "Google unveiled Latitude, a nifty little application for your smartphone (as long as it’s not an iPhone) that lets your friends locate you, and you them, on a map.... North American carriers in particular are at risk here. They need a collective LBS aggregation strategy, and fast, according to Chetan Sharma, a mobile industry expert, which is where offerings from Qualcomm can help. But will those be enough? I don’t think so."