Follow the Mobile User.

Vic Gundotra, Vice President of Engineering for Google’s mobile and developer products, writes: "But as a community of operators, device manufacturers and software providers, we continue to get in their way. In short, and as a general rule, we make it too costly, too unfamiliar, and too difficult to do anything beyond voice calls. In reply I offer up three suggestions: simpler data plans, better web browsers, and a smoother on-device experience."