Bruce Temkin writes: "I surveyed more than 4,500 US consumers about how they select the companies that they do business with. It turns out that customer service was considered more important than price across all 12 industries that I examined. The research will likely get published in April.
This is all good news for marketers; since it lessens the need to emphasize price. Also, it reinforces just how important customer experience is within any companies’ value proposition.
The bottom line: If you value customers’ time, they’ll find you more valuable."
