"Bridgewater has extended its policy software to develop modules, dubbed 'myPolicy' applications, designed to be branded by mobile service providers, placed in the BlackBerry and iPhone apps stores, and downloaded by individual users who want to track, manage, and cap their data service usage by setting their own alarms, limits, and cut-off points.
Setting limits, which can be based on data volumes or the value of services used, helps mobile data users avoid large unexpected bills -- or 'bill shock,' as it's become known -- especially if they are roaming or are even unaware they may be repeatedly using an expensive application."
