Confusing Device Management and Application Management.

Philippe Winthrop at Enterprise Mobility Matters writes: "As far as I am concerned, mobile device management should be solely about the device and the device alone. In fact, mobile device management should cover:

* Remote user provisioning (think VPN config, email, etc.)
* Device configuration (think IT/Business policies)
* Remote user administration (updating the core device apps, including VPN, etc.)
* Remote over-the-air backup (of the data on the device)
* Remote over-the-air updates (think FOTA)

... what applications are required by various employees, I can't consider that DEVICE management... it's a tremendously important question, but that goes into APPLICATION management. Who gets what? How are they configured? What about updates? What if your job changes... do you still need the same applications? Can I (un)install my own applications on the device?

That, my friends, is application management as far as I am concerned."