"Machine-to-machine (M2M) is another wireless segment that has adopted OMA DM for two reasons: 1) the nomadic nature of some M2M segments (e.g., automotive and telematics) force the module to engage with several networks and even roam to other countries; thus, the module must be able to work in a multi-server environment, and (2) the cost of adopting standards-based DM is much less expensive than a proprietary environment because the integration with devices and the certification with networks can be quicker. With the inherent functionality that exists in OMA DM, such as provisioning, managing security and the ability to work globally, operators can benefit from lower cost of ownership by using their already deployed OMA DM infrastructure and utilizing it for M2M."
also see: Red Bend Blog: Rise of the Machines in Europe
"In Europe, a number of drivers promise M2M market expansion. In April 2009, the U.K. passed new legislation to encourage energy efficiency. The legislation requires all profile-class type meters to upgrade to new 'smart meters' by 2014... On the automotive front, analyst firm Berg Insight recently forecast that 3.5 million passenger cars in Europe will have on-board telematics by year’s end. Stolen vehicle tracking is the main application, followed by motor insurance telematics, connected navigation, automatic emergency call and driver assistance. In France, even M2M use for toll collection is expanding."