Dialing up a web site requirement.

"While accepting of the arguments against his company's efforts, mTLDs Evans blisters at the exacting controversy over mTLDs supposed 'walled garden' approach. Critics contend Microsoft, European cell phone giant Vodafone, handset makers Nokia and Samsung, plus other mTLD partners are creating their own Internet for use only by the tens of millions of cell phone subscribers and handset owners the companies represent... Companies that register a .mobi domain name must conform to rules that limit the size of graphics on a site and tailor the design to fit a small screen. The Web site will also detect what kind of device is attempting to connect; if a PC tries to connect to a .mobi site, for example, it might be forwarded to a different Web site designed for computers."