Bridgewater Joins Rush to Apps Store.

"Bridgewater has extended its policy software to develop modules, dubbed 'myPolicy' applications, designed to be branded by mobile service providers, placed in the BlackBerry and iPhone apps stores, and downloaded by individual users who want to track, manage, and cap their data service usage by setting their own alarms, limits, and cut-off points.

Setting limits, which can be based on data volumes or the value of services used, helps mobile data users avoid large unexpected bills -- or 'bill shock,' as it's become known -- especially if they are roaming or are even unaware they may be repeatedly using an expensive application."

The challenges of WiMAX service activation.

"Subscribers can activate their subscription in real time, without the assistance of the operator's customer service representative. New devices can be detected at time of activation and the required firmware can be remotely installed automatically by the operator. Firmware and device configuration settings are pushed to the device, enabling subscriber-selected services. Future firmware updates can be automatically downloaded as required. "

Mformation and Bridgewater Systems Partner to Support Seamless Service Delivery over WiMAX Networks.

"Through this integration, WiMAX operators will be able to automatically detect, provision and manage WiMAX devices over the air using industry-standard IP and OMA DM protocols, thereby reducing service introduction costs, enabling new flexible supply channels for WiMAX devices, and immediate subscriber access to WiMAX services. This integrated solution is being implemented with a tier-1 WiMAX service provider in North America."

It’s all about control (policy management).

"Tyler Nelson, Bridgewater’s vice president for business development and marketing, says the company’s technology wraps business rules and logic around a subscriber profile that can cover a multitude of parameters, including billing, usage, content and services, and even time of day.

The technology merges the static information on the device about such things as screen resolution and software capabilities with dynamic information about the subscriber’s access capabilities and use...

Bridgewater is working with a number of carriers to deploy centralized subscriber repositories with access to siloed applications so real-time policy decisions can be made, he says. Sometimes Bridgewater will replace a legacy network access controller to eliminate any data bottleneck."