Insignia Automatic Device Configuration selected by four mobile operators.

"The Insignia ADC has been adopted by Spring Mobil, a progressive new Swedish operator, and three Asian operators ranging in size from less than a million to more than fifteen million subscribers... Mobile operators may use the Insignia ADC to trigger workflows created by Insignia's Intelligent Service Creation Environment(TM), or ICE(TM), to perform specific initial device configuration based on a subscriber's demographic information, such as age or gender, usage history or other subscriber-specific information maintained in the carrier's network. ICE can be used to customize the browser home page, bookmarks, and media player settings, install specific applications, configure email accounts and install Over-the-Air Firmware. The technology can also be used to upgrade the consumer's phone to include mobile operator branding and customizations, and to conveniently diagnose and repair mobile devices."