"Australian Bluepulse has created a tool that allows users to add features and functions to their cell phones in the same way they customize their personal computers, by downloading and installing pieces of software.
Although other methods of tweaking cell phone software have been around for a while, they varied by phone and carrier, and were too complex for the average consumer to actually consider using. Regardless of which phone or carrier they use, consumers can now download Bluepulse's basic software platform and install widgets (tiny, specialized software applications) that add fun or functional elements to their phone. For example, a widget that alerts them to local traffic conditions, and remembers the route they take to work. Or one that gives easy access to Amazon.com, allowing people to view a friend's wishlist while they're 'real-world' shopping for a last-minute present."
