"SNAPin's software is embedded or ported OTA to a handset and can be toggled on or off, but when activated a customer can check his or her account status in real-time since it links directly to a carrier’s back office. Also, if someone is having trouble with a phone, SNAPin's troubleshooting software comes into play when a subscriber dials customer service: The software immediately runs diagnostics on the phone and updates its firmware with a patch if need be. If the problem cannot be solved automatically, SNAPin's software sends a report to the carrier's customer service and routes the call to the call center saving all parties the hassle of trying to explain the issue."
Related: "And the 2007 Fierce 15 winners are...
* Ecrio
* Gogomo
* Integrated Mobile
* Interop Technologies
* iSkoot
* JumpTap
* Metrico Wireless
* Millennial Media
* Neonode
* Obopay
* Omnilink Systems
* SNAPin
* Sonopia
* TeleNav
* Tensorcomm"