Search firms fear mobile Web lockout.

"Charles Golvin, an analyst with Forrester Research, said the early days of the mobile Web remind him of the early days of the Internet. 'If you think about AOL in 1995, they were in a similar position of power,' he said. Like the carriers, AOL controlled its subscribers' experience. 'That broke down because consumers wanted access to the open Internet,' Golvin said. 'I would argue that the same will happen in mobile.'"