'Imagine that an immensely wealthy corporation has decided to enter your business market. This corporation plans to create a powerful competitor that will use innovative approaches to seize your current organization’s customers and wipe you out. It will deliberately exploit your weaknesses to hurt you in the marketplace. This corporation has hired your team to put together the new competitor and given you immense resources. What would you do?'"
Innovation technique: Define your ideal competitor.
"Paul Sloane’s new book, The Innovative Leader: How to Inspire Your Team and Drive Creativity, contains a fascinating innovation exercise that can help you to identify new opportunities for your business, and hopefully prevent it from being blindsided by an unexpected competitor. Here's how it works:
