Synchronica launches backup and restore for the masses.

"As well as providing a safety net for consumers who lose their phones, a backup and restore service also makes upgrading to a new phone easier. Customers can use the backup and restore facility to transfer their personal information over the air (OTA) to their new phone. Mobile Manager Backup & Restore provides users with an easy to use, web-based interface for setting up and configuring their phone and for restoring data... Synchronica's Mobile Manager backup and restore module is based entirely on the dominant SyncML / OMA DS industry standard supported by the majority of feature phones and smartphones from all leading vendors. Unlike other solutions, it does not require a client to be installed on the device, but instead uses the built-in SyncML client on the device."