"Tyler Nelson, Bridgewater’s vice president for business development and marketing, says the company’s technology wraps business rules and logic around a subscriber profile that can cover a multitude of parameters, including billing, usage, content and services, and even time of day.
The technology merges the static information on the device about such things as screen resolution and software capabilities with dynamic information about the subscriber’s access capabilities and use...
Bridgewater is working with a number of carriers to deploy centralized subscriber repositories with access to siloed applications so real-time policy decisions can be made, he says. Sometimes Bridgewater will replace a legacy network access controller to eliminate any data bottleneck."
