"Cellfish Media, a mobile content provider, released 'Add-to-Phone' yesterday. This free application is embedded in websites and allows users to download content from the web to their phones with one click of the mouse. Content can be sent to mobile phones as a download or as a stream.
Add-to-Phone works on any carrier in 100 countries and can be used on any WAP-enabled phone. Nothing has to be preinstalled on the handset. A site visitor only has to enter a mobile phone number and a SMS message is sent with a link to the content or news feed, which is formatted and rendered on-the-fly to fit the user’s specific device."
