Verizon Wireless president explains open access.

"Strigl said that open access would provide the company with a 'phenomenal' new source of revenue because it will allow customers to use all types of applications that developers will produce, which could potential drive lots of data traffic over the network. At the same time, he said that the model will help the firm reduce costs because it won't be a drain on customer service. 'Customer service is not a heavy expenditure on this business but will be done by those that bring services to this model,' Strigl said."