Google: What If It Wins The 700 MHz Spectrum Auction?

"But here is the intriguing thing. Lindsay says that in the long run, Google would be better off to bid to win and suffer the inevitable short-term drop in its share price in return for the opportunity create a much larger company down the road. Lindsay thinks a winning bid would provide Google with a way to take a 20% share of the wireless voice, wireless data and fixed-access data markets by 2014, nearly doubling the size of the company."