Google’s End Run Around the Wireless Carriers.

"The Google patent for 'Flexible Communication Systems and Methods' contends that cellphone users should also have the freedom to connect through various networks and methods, and that the communication service they choose at any particular time and location should be determined by competitive market forces... As Unwired View emphasizes, and the patent outlines explicitly, such a system would require a 'a transparent auction marketplace with wireless providers bidding in real time to provide the communication services to users.' Google may be well-suited to establish such a marketplace because of its experience with AdWords and AdSense."