Dave Ginsburg, Vice President of Marketing at InnoPath Software, writes: "Fast forward a few years with the majority of your subscribers calling with media, browser, and navigation issues, and it can’t be business as usual. You require a new support paradigm. As I’ve written in the past, you’ll need a real-time over-the-air link between your frontline CSR and the phone itself, capable of reading and sending configuration settings as well as diagnosing software and hardware issues. But what about updating the phone?...
What you’ll require is a scalable and secure way of pushing large updates OTA to the phone, be it the radio image, the embedded OS, or even applications. Think of Windows or Mac Update, but wireless. You must be able to plan mass updates in advance, targeting groups of subscribers at off-hours. And, the client code running on the phone should select the best network available for the download, including WiFi, while delaying it if necessary due to roaming or lack of 3G connectivity."
