"'This year, we’re beginning to see the first deployments of mobile device management for front-line customer care, where the operator drives it rather than waiting for [those capabilities] to bubble up from device makers,' said David Ginsburg, vice president of marketing at InnoPath, which counts AT&T, China Unicom, KDDI and Verizon Wireless among its mobile operator customers. 'It’s something that operators realize is going to make a difference, including delivering immediate cost savings.'
...Mobile device management capabilities are 'one of the few remaining strategic differentiators available to tier-one operators,' said Stephen Drake, IDC analyst. It also addresses an operator’s largest operational expense – customer care, Drake said."
