Google’s Take Two On Mobile Handset Retailing With Nexus 2.

"Google is rumored to be rolling out a 'Nexus 2' — or if it were a movie sequel 'N2' — on November 8 with Samsung. Google’s Nexus One (built by HTC) was a failed experiment in direct selling to the public rather than through carriers. Despite public statements to the contrary, the move angered carriers and, together with the fact that people weren’t buying them online, eventually caused Google to shutter the project and change strategy.

That new strategy, at least in the UK, involves an exclusive deal with retailer Carphone Warehouse. According to reports Carphone Warehouse will be the only retailer in the UK selling the N2, which will be the first device running 'Gingerbread' (Android 2.3). It’s another Google effort to sell directly to the public (and it’s a statement about the importance of offline stores vs. e-commerce too)."