"Operators, which are always looking for a way to raise their profile in enterprises, have only shown lukewarm interest in virtualized handsets so far. But VMware hinted at a likely customer by gaining a supporting statement from Verizon Wireless on its news release - Humphrey Chen, executive director of new technologies at the carrier, said: 'We're seeing interest from Verizon Wireless customers in the area of mobile personas, which allow a personal mobile phone to be leveraged in a professional setting in a secure way that is IT-approved. The kind of virtualization VMware offers helps to make this happen, and we're evaluating ways to help our customers achieve this.'
However, there are rivals for VMware's market. It will have competition from VirtualLogix (in which Cisco, Intel and others have invested), Intel's own Wind River Systems and Open Kernel Labs."