"Elop compares Nokia to a man standing on a burning oil platform who has to jump into the frigid waters of the North Sea to save himself. In the blunt memo, which was obtained by the blog Engadget, Elop depicts Nokia as being attacked at the high end of the market by Apple, in the mid-range by smartphones running Google's Android platform and at the low end of the market by Chinese companies like Huawei and ZTE, backed by MediaTek."