"This morning Amazon is officially launching its Android App Store — a storefront for apps that will compete directly with Google’s official Android Market... And while there were leaks abound about this morning’s launch, there are still a few details that Amazon managed to keep quiet.
The biggest one: Amazon will let you ‘Test Drive’ nearly any Android application in the App Store directly from your browser using some very interesting technology...
The other big revelation is Amazon’s free app-of-the-day. Every day, Amazon will be choosing a premium application and making it free to consumers, giving people a reason to check in on the store on a frequent basis...
The App Store is a bold move on Amazon’s part because it’s going head-to-head with Google’s official Android Marketplace — and it may actually provide some serious competition. Unlike Android Market, which has a very open submission process, Amazon will be screening every application to ensure that it meets a certain standard of quality (it isn’t a high bar, but at least you’ll be assured the app won’t crash at launch). Amazon will also be undercutting Google’s marketplace on pricing. And it’s going to be recommending applications to users."
