White-Label App Marketplace Platform Appia Raises $10M At $100M Valuation.

"Until February, PocketGear wss an independent marketplace that billed itself as the World’s Largest Mobile App Store which sold apps for Blackberry, Android, Windows Mobile, Palm, Symbian, and Java phones. The company rebranded and shifted focus as Appia, powering a white-label content and commerce platform for everyone and anyone who needs an app store. The company now powers mobile app storefronts for more than 40 partners, including four of the world’s top five handset manufacturers (Samsung, T-Mobile, AT&T, and Verizon Wireless)...

The bonus of using Appia’s white-label offering is that it enables its partners to deliver apps to more than 3,200 different mobile device makes and models. Via its partnerships, Appia currently powers more than 500,000 downloads a day from a catalog of 140,000 apps with projections to double by mid-2011."